Reflection by Amanda

Reflection on TPM and DRM

In the article “Thinking Through a Strategy for Digital Rights Management” by Joseph Espostito, he explains several options that publishers can take with regards to DRM. They can fight every little infringement, which he calls the legal enforcement strategy. They can learn to abide by some infringement and target only big infringers which he calls the editorial strategy. They can lobby for their company to be seen as a civic structure and inquire and learn from their customers. He calls this the NPR strategy. Lastly he says that publishers can rethink their very product and the way they market. He calls this the innovation strategy.

                I think that most companies will follow the editorial strategy. I believe that most companies don’t have the time to track down every offender. However, they will go after people who they see as blatantly stealing.  I also agree with Joseph Espostito that most established companies don’t believe they can redo their company’s model or are too frighten too. Joseph Espostito says, “Few established publishers are in a position today to work with #4 (innovation), but start-up s may indeed begin there.” I can only hope that new publishers/companies will see new possibilities and will go with the innovation strategy.