In Wednesday’s class, Professor Kristen Eschenfelder spoke
with us at length about Digital Rights Management. From our readings and her
lecture, there are a lot of different kinds of tools, or Technological
Protection Measures (TPMs), used to control digital rights. These can range
from digital watermarks to IP address authentication, to clickthrough license
agreements to the use of special software decoders. Professor Eschenfelder
describes these measures as either “hard” or “soft” measures. “Soft” measures
are vey common and are intended to create friction against unauthorized use,
but are not foolproof and can be circumvented with relative ease; an example of
this would be a digital watermark. “Hard” measures are less common but create
significant challenges for the unauthorized user to overcome. Overcoming a
“hard” measure involves relatively sophisticated technology or know-how.
Circumventing Technological Protection Measures can come at
a high price! Unauthorized use made by cheating the TPMs is illegal under the
Digital Millennium Copyright Act (DMCA), section 1201. Fortunately there are
some exemptions to this law; every three years the Library of Congress creates
new exemptions to the DMCA Circumvention provision, presumably to protect
rights of fair use and make sure that people are not being penalized for
acceptable behavior. One important exemption currently in place is the E-book
accessibility exemption, which allows people to circumvent TPMs if necessary to
make the e-book accessible to the visually-impaired. This is helpful
considering some e-book publishers have sought to disable text-to-speech for
their books in the past. Another exemption allows media studies faculty and
students to circumvent TPMs on DVDs for educational purposes. This allows
individuals in the academic context to use clips from DVD films for purposes
that would ordinarily have been protected under “fair use” doctrine. This is
interesting because, although fair use should always apply to these kinds of
copyrighted materials, with the DMCA prohibition against circumventing TPMs,
making a copy of a DVD would be illegal, even if the copied material was being
used for fair use purposes. This exemption tries to fix that, though by only
extending these rights to academics, everyone else is stripped of what arguably
are their fair use rights.
DRM and TPMs are controversial because of the limits they
place on materials and the friction they create for users. As Professor
Eschenfelder stated, however, these tools should not be hated too much because
they protect libraries from liability as well.
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